What happens at O-PRA meetings?

• There are two formal meetings scheduled per year.
• Attendance is restricted to one principal from each agency.  
• We meet mid summer alternating the meeting location in each member's home city, and Nov 1 -15 at the STAFDA convention.
• One vendor and one distributor will be invited to discuss their expectations from, and measurements of, top sales agencies.

Topics discussed

• Communication Discipline
• Vendor Relationships and Improvement
• Distributor Development
• Distributor Training
• Agency Employee Training
• Face to Face Selling
• Technological Upgrading/Usage
• Promotion Execution
• Merchandising Execution
• New Product launch Strategies